News & Views
Please explore these pages for home improvement news and views related to sales and marketing. We’re passionate about excellence in home improvements and welcome submissions from companies who serve the industry. You are also welcome to use our articles and link back to us.
Throughout the site, you will see the bookmark button. To save the article for later, click this and it will turn to blue. The post will appear in a list here for when you return.
Your Saved Articles:
- There are no saved items yet.
Most Recent Articles.
Consumer Rights 4. Cancellation.In making a provision for cancellation rights for off-premises and distance sales, the Consumer Rights Act 2015 recognises that the consumer may not have had the full benefit of understanding the goods to be provided, or knowing enough...
Consumer Rights 3. On-Premises and Off-Premises.Did you know that rights change, depending on whether the contract is signed at home or on business premises. There is also a difference between signing on the day and leaving a quote for a decision...
Are You Making the Most of Sales Opportunities?How do so many unskilled salespeople manage to make a living in home improvement sales?The answer to that is simple - there's enough 'low hanging fruit' out there for them to get by. It is possible to come from the...
Is Fear Preventing Your Success?Are you undervaluing your services because you fear that the customer may say no - Saying yes at the expense of profit because you are scared of not securing the order?Getting the order shouldn't be the priority at the expense of profit...
Create Your FREE Business Listing.
Join us in the fight against big company marketing based on artificial discounts. We’ve created the HISA Directory to help businesses with their visibility and to protect and educate consumers. We need a lot of ‘Davids’ to fight the Goliaths.
Sales and marketing training designed for home improvement businesses.
SEO and social media for small business require more than posting occasionally if you want to generate results. You need consistency with action and presence. It’s not easy for a busy business owner without a large marketing budget or the time to spare.
We offer several options which include helping you with all or part of your marketing. We also train business owners to take control of their own marketing. If you don’t have time to do it yourself, consider training an employee or partner to help you.
Our training is designed for home improvement businesses and includes consumer psychology specifically related to the way that homeowners buy.